TikTok Shop Manager

We are looking for a TikTok Shop Manager to drive growth, sales, and overall performance across our TikTok Shop storefront. This role will manage product launches, creator and affiliate partnerships, livestream campaigns, paid advertising, and storefront optimization to increase revenue, engagement, and profitability.

Responsibilities

• Manage and optimize TikTok Shop product listings, promotions, bundles, and storefront performance

• Develop growth strategies to increase traffic, conversions, and GMV

• Coordinate with creators, affiliates, influencers, and TikTok support representatives

• Launch and manage TikTok Shop Ads, Spark Ads, and paid campaigns

• Build and execute testing frameworks for hooks, CTAs, angles, offers, and creative formats

• Monitor and analyze performance metrics including CAC, CPA, MER, ROAS, CTR, conversion rate, and profitability

• Support TikTok LIVE campaigns, seasonal launches, and viral product opportunities

• Collaborate with marketing, creative, and operations teams to align campaigns, inventory, and content

• Ensure account health, policy compliance, and overall customer experience remain in good standing

• Stay current on TikTok trends, platform updates, and social commerce best practices

Qualifications

• Experience managing TikTok Shop, social commerce, or eCommerce platforms

• Strong understanding of TikTok trends, creator ecosystems, affiliate marketing, and paid advertising

• Analytical and data-driven mindset with experience optimizing campaigns for profitability

• Strong communication, organization, and project management skills

• Experience with Shopify, Amazon, or marketplace platforms is a plus

• Comfortable working in a fast-paced environment