Zulay Kitchen

Own and grow Zulay Kitchen’s entire TikTok presence, with a strong focus on TikTok, content strategy, creators, and affiliate revenue. This person will be responsible for building the strategy, identifying winning creative, growing our creator/affiliate network, and turning TikTok into a major revenue channel.

Key Responsibilities:

• Own the overall TikTok and TikTok Shop strategy.
• Develop creative concepts, hooks, trends, and content strategies that drive views and sales.
• Recruit, onboard, and manage TikTok creators and affiliates.
• Build and maintain strong relationships with high-performing creators.
• Create content briefs and creative direction for creators.
• Track content, affiliate, and TikTok Shop performance and optimize based on results.
• Identify winning products, creators, and content and scale what works.
• Stay on top of TikTok trends, viral content, sounds, and platform changes.
• Work with the paid media team to identify organic content that can be scaled through advertising.
• Set goals and KPIs for TikTok growth, content production, creator partnerships, and revenue.
• Build systems and processes for consistently producing high-performing TikTok content.

The person we're looking for:
Someone who lives on TikTok, understands what makes content go viral, knows how to turn attention into sales, and has experience managing creators/affiliates. They should be both creative and highly commercially minded.