Amazon Listing Optimization Specialist
In-Office Role | Clearwater, FL
Zulay Kitchen is looking for an Amazon Listing Optimization Specialist who knows how to turn data, customer behavior, and creative into listings that get clicked and convert.
You’ll own the optimization process across our Amazon product detail pages — from images and A+ Content to titles, bullets, keywords, variations, and overall customer experience. You’ll use performance data, competitive research, and testing to recommend changes, coordinate implementation, and measure the results.
This is a great role for someone who enjoys digging into data, spotting opportunities, improving creative, and seeing their work directly impact sales.
What You’ll Do
Analyze & Optimize Performance
- Monitor listing traffic, conversion rates, Unit Session Percentage, and other key Amazon performance metrics
- Analyze performance at both the ASIN and parent/child level
- Identify why a listing may not be converting and determine opportunities for improvement
- Analyze factors such as images, copy, pricing, reviews, variations, and customer experience
- Maintain an optimization tracker documenting recommendations, changes, testing dates, and results
- Regularly report on performance, completed optimizations, findings, and next steps
Optimize Listing Images & Creative
- Review main images, secondary images, infographics, lifestyle photography, comparison charts, and product videos
- Identify opportunities to make product benefits and features clearer and more compelling
- Recommend specific creative changes designed to improve engagement and conversion
- Create clear creative briefs for photographers, graphic designers, and other team members
- Research competitor listings and category trends to identify creative opportunities
- Ensure recommendations follow Amazon's listing and image requirements
- Track creative changes and measure their impact
- Utilize Amazon testing tools when available to test and validate creative improvements
Improve Copy & SEO
- Review and optimize product titles, bullet points, descriptions, backend search terms, and A+ Content
- Improve copy for clarity, persuasion, keyword relevance, and mobile readability
- Make sure listings clearly communicate product benefits, features, use cases, and answers to common customer questions
- Incorporate relevant keywords naturally without sacrificing readability
- Coordinate approved copy updates and verify changes on live listings
- Monitor the performance of copy changes and recommend additional improvements
Improve Variations & Customer Experience
- Review parent-child relationships, variation themes, color names, size options, and product swatches
- Identify confusing, duplicated, broken, or incorrectly grouped variations
- Recommend ways to organize variations to create a better customer shopping experience
- Coordinate listing updates through Seller Central, flat files, or internal teams
- Verify that images, titles, swatches, pricing, and product information display correctly across child ASINs
- Monitor listings after updates for suppressed content, broken relationships, or unexpected changes
Research & Find Opportunities
- Conduct competitive research to understand what top-performing listings are doing
- Identify gaps in our listings compared to competitors
- Stay current on Amazon listing trends, customer behavior, and platform changes
- Continuously look for new ways to improve our listings and increase conversion
How Success Will Be Measured
Your success will be measured by the impact of your work, including:
- Improvements in Unit Session Percentage and listing conversion rates
- Improvements in click-through rate where measurable
- Quality and quantity of listing optimizations completed
- Successful execution and analysis of listing tests
- Identification and implementation of meaningful conversion opportunities
- Consistent tracking and reporting of optimization results
What We're Looking For
- Experience managing or optimizing Amazon listings through Seller Central
- Strong understanding of Amazon conversion-rate optimization
- Experience analyzing Amazon Business Reports and ASIN-level performance data
- Knowledge of Amazon listing requirements, variation policies, and image guidelines
- Strong analytical and problem-solving skills
- Ability to evaluate creative from both a visual and conversion-focused perspective
- Strong copywriting and editing skills
- Excellent attention to detail
- Ability to manage and prioritize a large number of products and optimization opportunities
- Comfortable working with creative, marketing, and e-commerce teams
- Someone who is curious, data-driven, and constantly looking for ways to make things better
Why Zulay Kitchen?
Zulay Kitchen is a fast-growing e-commerce brand selling across Amazon, our DTC website, TikTok Shop, and other marketplaces.
We move quickly, test constantly, and care about results. This isn't a role where you'll make a few listing updates and call it a day. You'll have the opportunity to identify opportunities, test ideas, and see how your work directly impacts the performance of our products.
If you love Amazon, data, creative, and figuring out what makes customers click "Add to Cart" — we want to meet you.
📍 IMPORTANT
This is an IN-OFFICE position in Clearwater, FL.
Monday–Friday | In Office
Remote or hybrid candidates will not be considered.